About
The Art of the Journey, Traveled Well
Travwell is a boutique publishing house dedicated to the intentional life. We believe the most meaningful stories aren't the ones told to you, but the ones you author yourself. We don’t tell you where to go or how to be. We simply provide the pages, spaces, and essentials that invite you to write your own story.
I’m Rachel, and I believe travel is a conversation between a place and your perspective. Between planning my own wedding in Iceland, working in England's countryside, and moving to Vietnam, I realized traditional guidebooks over engineer your journey, while blank journals provide too little direction. I wanted a tool that provided expert local roots but left enough room for you to find your own route.
As a Level 8 Google Local Guide, I’ve spent years exploring the "un-googleable" corners of the world. Travwell is the culmination of that work. Curated enough to keep you inspired, but bespoke enough to let the magic of the unexpected happen.
Today, Travwell has grown beyond the guidebook. Beyond our expanded library of wellness and personal growth titles. We are a house for the mindful explorer. Whether you're checking into one of our restorative stays or exploring our curated selection of Vietnam-based goods and experiences, our guiding principal is simple:
We offer the guidance. You write the story.

A conversation with the world
"We're living in a strange, disconnected moment, but I believe there has never been a better time to travel. We're moving away from rigid itineraries and sightseeing checklists toward something deeper. A way of traveling that is intentionally slower and spontaneous. Guided but authentic. That's what I want for everyone. To stop just seeing the world and start having a conversation with it. To make the journey truly their own." - Rachel Howze, Founder