About
About Travwell
At Travwell, we believe travel should be as meaningful as the destination itself.
From Vietnam to England, Iceland to Istanbul, and across 50+ countries on five continents, our own journey has shown us that the best travel happens off the beaten path. In the overlooked, the design-forward, and the family-run places that don’t scream for attention but quietly deserve it.
Our philosophy is simple: help people see differently. Beyond the crowded landmarks, we shine a light on authentic experiences that make travel memorable and meaningful.
That perspective shapes everything we make. From beautifully crafted travel planners and guidebooks that turn messy itineraries into stress-free journeys, to curated private stays in Charlotte, NC and Hoi An, Vietnam, designed for travelers to land softly, explore deeply, and recharge meaningfully.
Travwell was founded by writer and designer Rachel Howze. She doesn’t just travel the world. She lives it. By immersing herself in new cultures and learning to see places through the eyes of locals, Rachel has built guidebooks and stays that are more than functional tools. They’re thoughtful, design-forward experiences that make travel authentic, accessible, and uniquely your own.
Travwell gives you the tools and spaces to travel well:
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Plan overseas adventures without overwhelm.
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Discover hidden gems and thoughtful itineraries.
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Document your journey with journals built for memory and reflection.
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Find wellness-focused private stays designed for clarity and calm.
All of our planners are printed in the USA and designed with a global perspective.
Ready to travel well and remember it all?
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Meet the Founder
Rachel Howze is a writer and designer who believes travel is something you live, not just plan.
After building a career in cybersecurity, she recognized a shift in travel culture: a growing demand for experiences that are more accessible, intentional, and meaningful.
That vision led her to leave corporate America and create Travwell, a brand devoted to tools and spaces that make travel authentic and memorable, from beautifully crafted guidebooks to curated private stays.
Now based in Hoi An, Vietnam, with chapters of her life in the U.S and England, Rachel embodies a global perspective. Her approach blends attention to detail with the wonder of spontaneity. She finds purpose in helping travelers develop the confidence to see the world differently...and to travel well, not superficially.
Ready to make travel your own?
