Media Kit, Travwell by Gudwell
Printed Travel Planners for Intentional Travelers | Authentic UGC for Brands That Serve Them
About Travwell
Travwell is a collection of thoughtfully designed travel planners for intentional, design-minded travelers. Created by founder Rachel Howze, each printed guide blends minimalist design with curated insights, planning prompts, and frameworks for meaningful travel.
Alongside the product line, Rachel also partners with aligned brands, from boutique hotels to wellness spaces, to create authentic user-generated content (UGC) that visually connects with travelers who value depth, beauty, and clarity.
Whether you're a traveler seeking more than a checklist — or a brand looking to reach them Travwell helps bring intentional journeys to life.
Product Features
-
Customization Options
Choose from destination-specific editions or build your own for any trip
-
Beautiful Design
Elegant, minimalist layout with luxe cover and premium paper stock
-
Compact & Travel-Friendly
Lightweight, durable format made for planning on the go
-
Curated Insights
Local tips, cultural context, and hidden gems you won’t find in typical guides
-
Personalized Experiences
Planning prompts, memory pages, and checklists to capture what matters most
-
Eco-Friendly Printing
Sustainably produced using conscious materials and low-impact processes
Maps & Media Reach
Google Maps
Local Guide
- Level 7
- 6.3 Million Views
Curated Maps & Lists
Instagram
@rachi_h
- Founder account
- Reels for hotels, small businesses, wellness, and medical tourism
- Life of a travel guidebook creator based in Vietnam
Pinterest
Curated travel boards to inspire meaningful journeys
- Gudwell.co
- 28.3k monthly views
As Seen In
Forbes
“Now that we're based in Vietnam, social media has played a large role in making friends. Just this week, I'm meeting a new friend I connected with on Instagram for a lantern-making class because she's in my town.”
— Rachel Howze, founder of Travwell, via Forbes
Wanderboat
“Disagree that this is nothing special, it’s actually incredibly special. This place is definitely a hidden gem, especially if you love a Wes Anderson type vibe. The trail to get to the lighthouse shows off beautiful landscapes against the crashing waves of the sea.”
— Rachel Howze, founder of Travwell, via Wanderboat.ai
User-Generated Content & Brand Work
Content creation for boutique hotels, eyewear shops, spas, and healthcare
UGC-style videos, photo assets, and walkthroughs with full usage rights
Created for people who want more than just pixels. For those who still find meaning in writing things down, flipping through pages, and holding their plans in their hands
Press-Ready Quotes
"In a digital world, people crave something they can touch, hold, and keep as a memory."
"Before launching Travwell, I co-invented a patent on detecting deepfakes. That experience gave me an appreciation for trust and intentional design."
"Travwell helps reduce mental load so travelers can stay organized and in the moment."
"Each time I travel I learn there are endless ways to be, endless ways to live, and endless things to believe in."
Partner with Travwell
Meet the Founder
Rachel Howze is a writer and designer who believes travel is something you live, not just plan.
After building a career in cybersecurity, she recognized a shift in travel culture: a growing demand for experiences that are more accessible, intentional, and meaningful.
That vision led her to leave corporate America and create Travwell, a brand devoted to tools and spaces that make travel authentic and memorable, from beautifully crafted guidebooks to curated private stays.
Now based in Hoi An, Vietnam, with chapters of her life in the U.S and England, Rachel embodies a global perspective. Her approach blends attention to detail with the wonder of spontaneity. She finds purpose in helping travelers develop the confidence to see the world differently...and to travel well, not superficially.